When Phoenix Homes was awarded Best Real Estate Brokerage , Single Office, UAE at the Arabian Property Awards 2025, it wasn’t just a win for the brand. It was a reflection of the leadership of Myles Bush, and the bold new model he introduced to Dubai’s real estate market.

Founded in 2021, Phoenix was launched to offer something radically different , a brokerage where top-tier agents are treated like business owners, rewarded properly for their work, and empowered to perform at the highest level.

“Experienced brokers are the engine of this industry. They deserve to be treated that way,” said Myles Bush, Chairman and Co-Founder of Phoenix Homes. “Phoenix was built to give those agents the freedom, the platform, and the respect they need to thrive.”

Bush is no stranger to building award-winning businesses. Before launching Phoenix, he founded PH Real Estate, a brokerage that, under his leadership, won numerous industry accolades and broke several records. With Phoenix, he set out to do more than repeat that success , he wanted to redefine the way brokerages operate in Dubai.

The company made an immediate impact with its 80 percent commission model, one of the most generous in the region. But Bush is clear: it’s not about commission alone. “The commission split might catch attention, but it’s not the reason Phoenix works. It’s about who we bring in. We don’t take everyone , we cherry-pick our agents. Only the most driven, experienced, and capable professionals are invited to join Phoenix.”
This selective approach has been key to the company’s success. Phoenix doesn’t rely on one or two standout names to drive performance , every agent in the company is a top performer.

“Other brokerages might have one or two people carrying the brand. At Phoenix, the bar is high across the board. Everyone is closing major deals. Everyone is earning serious commissions. And that’s by design.” This model came into full view recently, when Phoenix was selected to list the largest residential property currently on the market in Dubai , a high-profile mega mansion in Al Barari. The listing is not only a career highlight, but a symbol of what the company stands for.
“When you see the quality of that property , the scale, the location, the design , it perfectly reflects what Phoenix is about. We attract the best agents. We list the best homes. We deliver the best results.”

Now four years in, Phoenix is no longer a disruptor on the fringes. It has grown into a fully established force within the Dubai real estate market. The recent award win confirms what many in the industry already recognise: that Phoenix is raising the bar , and others are trying to follow suit.

“We’ve seen a lot of companies now trying to copy our model, and I take that as a compliment. But the truth is, Phoenix is about more than high commissions. It’s about culture, discipline, and quality. That’s much harder to replicate.”

Bush’s leadership style remains hands-on and supportive. He still closes deals, works alongside agents, and continues to refine the brand’s strategic direction. His emphasis on trust, autonomy, and performance is what agents say sets the company apart.
“We don’t micromanage. We support. There’s a big difference. Our agents know what they’re doing , they just need the right environment, and that’s what we give them.”

As Dubai’s real estate market continues its upward trajectory, Phoenix is perfectly positioned to scale. But Bush insists the company will grow on its own terms , maintaining standards, culture, and quality every step of the way.
“We’re not a start-up anymore. Phoenix is a real estate powerhouse now , and this award proves that. But we’re only just getting started.”