July 2025 was a month to remember for Dubai’s off-plan property market – and Phoenix Homes was right at the heart of it. The city recorded over 14,700 off-plan transactions worth AED 42.9 billion, up 15% from June and a staggering 58% higher than July last year.

Apartments continued to dominate, accounting for around 80% of off-plan sales, while family-friendly townhouses and premium villas drew strong interest from end-users and investors alike. Hotspots ranged from Jumeirah Village Circle and Business Bay to Wadi Al Safa 3 (The Valley), Dubai Investments Park, and Sobha Hartland 2 – spanning both affordable and luxury segments.

Martin Hyre, co-founder of Phoenix Homes, said:

“This is one of the most exciting markets we’ve ever seen. Demand is coming from everywhere but the influx of UK ultra-high-net-worth buyers has been remarkable. Recent tax changes in the UK have accelerated the shift, and Dubai is ticking every box for these clients: tax efficiency, lifestyle, and exceptional property opportunities. At Phoenix, we’re connecting them to developments that not only match their goals today but have the potential to outperform over the next decade.”

The record-breaking month was fuelled by a wave of headline launches, including DAMAC’s Chelsea Residences – which sold out within an hour – Emaar’s Selvara luxury villa community at Dubai Polo Club, and high-profile waterfront projects on Dubai Islands. Affordable and mid-market towers such as Alta V1ew in JVC and Danube’s Aspirz in Dubai Sports City also saw strong uptake, proving demand is thriving at all price points.

“Off-plan isn’t just about luxury penthouses or entry-level apartments – it’s about choice and strategy,” says Shah Malek, head of Off-plan at Phoenix. “Whether it’s a waterfront villa, a branded residence, or a high-yield investment in a growing community, the opportunities in Dubai right now are unlike anywhere else in the world.”

With over 73,000 new homes set for delivery in 2025, analysts expect the market to remain active while offering buyers more options. Phoenix Homes says it will continue to focus on matching clients with the most strategic developments in this dynamic environment.

Dubai, UAE – As the UK moves away from its historical non-domiciled tax system and talks of a 1–2% wealth charge on assets over £10m, global wealth could be on the brink of a major migration. Phoenix Homes, one of the leading names in Dubai residential real estate, has quickly dominated the agent side of purchasing housing alongside many of these individuals that see an opportunity for a safe and growth investment in the UAE. High-net-worth professionals are increasingly choosing Dubai as a source of security, stability, and investment opportunities, leading to new opportunities in wealth management.

The departure of billionaire John Fredriksen— who sold his £250 million estate in Chelsea and has since criticized Britain’s fast-moving tax situation —shows the direction many feel, and an escalating flight of ultra-high-net-worth individuals from the UK is imminent, with analysts estimating as many as 16,500 millionaires to leave the UK by the end of 2025.

In the wake of this, Phoenix Homes is well positioned to begin guiding strategic investors toward Dubai’s new growth sector, off-plan, where there are continued tax-free incentives, rational pricing with entry points, and unprecedented upside in terms of increased capital value.

Dubai off-plan developments have quickly positioned themselves as the preferred choice for strategic investors, especially those looking for long-term wealth preservation. With no income tax, no capital gains tax, and no wealth tax, Dubai stands in stark contrast with the UK as far as the changing tax structure is concerned. At present, entry-level investments are still much more affordable compared to London’s per-square-foot pricing, allowing a greater gamut of investors to pursue international diversification.

“Clients from the UK aren’t just reacting emotionally to tax changes,” said Shah Malek, Off-Plan Director at Phoenix Homes. “They’re making calculated decisions. Dubai offers a far stronger investment story right now—high rental yields, capital appreciation, flexible payment plans, and the added benefit of residency through the Golden Visa scheme.”

Phoenix Homes reports a notable surge in off-plan transactions across key Dubai communities such as Business Bay, Dubai Hills Estate, and Jumeirah Village Circle (JVC), with British investors leading the charge. These buyers are not simply seeking tax shelters but are instead adopting comprehensive financial planning strategies that align with Dubai’s robust economic policies and investor-friendly environment.

“This isn’t just about tax avoidance—it’s about better financial planning,” added Shah. “Dubai offers strong fundamentals and a forward-looking policy. Investors are recognizing that this market is built for long-term wealth preservation, not just short-term gains.”

The average 6 to 8% rental yields obtainable in Dubai, combined with two- or three-year phased payment mechanisms and no tax on global income, have made Dubai an attractive option for investors who consider both stability and growth. Meanwhile, the UK property market continues its path of more regulations, reduced profit margins, and more scrutiny on overseas assets, which ultimately accelerates that process in Dubai.

As these circumstances evolve, Dubai is not only appealing to lifestyle investors or second-property speculators; it has established itself as a financial center and a serious contender in the off-plan real estate sector, actively attracting global investors who seek better, smarter long-term wealth solutions due to its flexibility and future-proof advantages.

With thousands of agents competing in one of the world’s fastest-paced property markets, Dubai real estate has become as much about standing out as it is about selling. In this competitive climate, brokerages are pressured to offer more than just a desk—they must offer vision, support, and leadership.

That’s why the latest Finance World list of the Top 20 Real Estate Professionals in Dubai has sparked conversation. Not one but two of the industry’s recognized pioneers—Myles Bush and Shah Malek—come from Phoenix Homes, a firm built on the belief that agents deserve trust, autonomy, and real rewards.

“Dubai is full of brilliant agents. The real question is, are brokerages giving them what they need to thrive?” This statement was made by Myles Bush, who is the Founder and Chairman of Phoenix Homes. “Top agents don’t want to be micromanaged. They want to be trusted, valued, and paid fairly. That’s the model we built Phoenix around.”

Bush, who launched Phoenix in 2020, introduced a radical 80% commission structure, placing Phoenix among the highest-paying brokerages in the region. But the model goes beyond numbers—it’s rooted in a culture that empowers agents to work on their terms.

Shah Malek, Off-Plan Director and fellow honoree on the Finance World list, brings a profound understanding of both customer relationships and investment-led strategy. Under his leadership, Phoenix has become a major player in Dubai’s off-plan market, especially across emerging master communities.

The recognition of both leaders is more than a personal accolade—it reflects a wider shift in what agents expect and what brokerages must become if they want to attract top talent.

“Leadership matters. Culture matters,” said Malek. “You can’t ask agents to give their best if you don’t give them the environment to succeed. This is what Phoenix stands for—and this recognition shows we’re on the right track.”

As Dubai’s real estate market matures, brokerages are being forced to evolve. Phoenix’s rise—and its leadership recognition—signals a blueprint for the future: one where agents come first.

Source: Arabianpost