July 2025 was a month to remember for Dubai’s off-plan property market – and Phoenix Homes was right at the heart of it. The city recorded over 14,700 off-plan transactions worth AED 42.9 billion, up 15% from June and a staggering 58% higher than July last year.

Apartments continued to dominate, accounting for around 80% of off-plan sales, while family-friendly townhouses and premium villas drew strong interest from end-users and investors alike. Hotspots ranged from Jumeirah Village Circle and Business Bay to Wadi Al Safa 3 (The Valley), Dubai Investments Park, and Sobha Hartland 2 – spanning both affordable and luxury segments.

Martin Hyre, co-founder of Phoenix Homes, said:

“This is one of the most exciting markets we’ve ever seen. Demand is coming from everywhere but the influx of UK ultra-high-net-worth buyers has been remarkable. Recent tax changes in the UK have accelerated the shift, and Dubai is ticking every box for these clients: tax efficiency, lifestyle, and exceptional property opportunities. At Phoenix, we’re connecting them to developments that not only match their goals today but have the potential to outperform over the next decade.”

The record-breaking month was fuelled by a wave of headline launches, including DAMAC’s Chelsea Residences – which sold out within an hour – Emaar’s Selvara luxury villa community at Dubai Polo Club, and high-profile waterfront projects on Dubai Islands. Affordable and mid-market towers such as Alta V1ew in JVC and Danube’s Aspirz in Dubai Sports City also saw strong uptake, proving demand is thriving at all price points.

“Off-plan isn’t just about luxury penthouses or entry-level apartments – it’s about choice and strategy,” says Shah Malek, head of Off-plan at Phoenix. “Whether it’s a waterfront villa, a branded residence, or a high-yield investment in a growing community, the opportunities in Dubai right now are unlike anywhere else in the world.”

With over 73,000 new homes set for delivery in 2025, analysts expect the market to remain active while offering buyers more options. Phoenix Homes says it will continue to focus on matching clients with the most strategic developments in this dynamic environment.