As Dubai’s real estate market matures, the industry is seeing a shift in what experienced agents actually value. While high commissions remain a key draw – with some brokerages now offering up to 100% commission – more agents are realising that 100% of zero is still zero.

According to Phoenix Homes, a fast-growing real estate company known for working exclusively with experienced agents, success is increasingly about more than just numbers on a contract.

“Agents are no longer dazzled by ping-pong tables and baristas,” says Martin Hackett, Recruitment Manager at Phoenix Homes. “What they care about is the kind of support that actually helps them close deals – whether that’s marketing, admin, mentoring, or simply having a manager that actually cares about their team”

Phoenix Homes offers one of the most competitive commission structures in Dubai – 80% for every deal – but that’s not what keeps agents around. Instead, it’s the company’s high-performance culture, hands-on support, and reputation for helping experienced brokers scale their income. With a retention rate of 89%, Phoenix is amongst the highest out of all real estate agencies in Dubai.

“High commission only works if you’re making sales. We focus on giving our agents the tools and guidance to actually do that,” adds Martin. “That means multiple weekly coaching sessions, lead generation support, marketing that drives results, and a network of serious, like-minded, high performing professionals.”

With more brokerages in Dubai popping up every month, many promising the moon and delivering little, agents are starting to look beyond the headlines. They’re asking tougher questions: Will I actually grow here? Will I be supported? Is this a place for serious professionals?

Phoenix believes it’s time to move the conversation on.

“Yes, commission matters – and ours is among the highest,” says Martin. “But experienced agents want more than hype. They want results, they want backup, and they want a team that matches their ambition. That’s what we offer.”